How to Market Your Website to the Top Social Networks
We all have that friend who’s sole purpose in life seems to be selling you something. Every time you see that person they are trying to get you to buy whatever it is they sell for a living, they are always on and never off. Think about how these people make you feel in real life, it’s a safe bet to assume that you end up trying your best to avoid interacting with these people. Well guess what? The same thing applies when marketing to social networks. If the only thing your friends on social networks ever see are attempts to sell them things, they will try very hard to avoid you.
So the first, and most important, rule of marketing on social networks is to be social. Meet people, talk to them about everyday things, spend more time posting useful, fun, and entertaining things rather than simply flooding your social network with advertising. This one tip will get you a huge leg up when during the times you do self-promotion, and make it more likely your friends will react positively to your efforts.
Because of the Facebook model it can be the most difficult to market to. Typically marketing efforts on Facebook will take place via a page rather than a profile, since profiles are typically reserved for interactions with your normal (or long lost) friends.
Since twitter limits the number of characters you can use to 140 tweets must be concise. Successful marketing on Twitter requires gathering followers, and the best way to get followers is to offer useful information, usually via links back to your site. If the content is useful you will get more followers and thus more traffic to your website.
Google+ takes a similar approach as Twitter in that you gather followers (have people put you in their circle). By providing useful content, which can be expanded versions of what you tweeted, you can generate links back to your site without it seeming like marketing.
LinkedIn is the one social network where it’s perfectly acceptable, and expected, to outright market. In some ways it’s the opposite of Facebook, where Facebook is for your friends, LinkedIn is for your clients and other business contacts.